When three friends and entrepreneurs with a shared love for coffee had an idea, they couldn’t resist seeing it through—turning a coffee shop into a unique, welcoming space where creativity and community thrive.
From the start, it was clear that Farfelu needed a distinct identity: a personality that embraced individuality while honouring the rich heritage of its Parisian surroundings. A modern haven to entice passersby, yet also a cozy hideaway for locals. While great coffee is a given in today’s market, Farfelu focuses on something deeper—a unique interpretation of the area’s history, blending the spirit of craft and creativity into everything it offers.
Through the discovery and development process, a parallel emerged between the artistry of coffee making and the world of craft and innovation. Farfelu celebrates both, finding harmony in the eccentric and the refined, where tone makes all the difference.
Farfelu is the eclectic, the playful, the eccentric, the wacky—the spirit of creativity.
The logo is simple yet evokes a sense of play and wonder—blurring the line between the real and slightly unreal. By keeping the design uncluttered, the name takes center stage, allowing consumers to appreciate the playful typography and feel a sense of intrigue. It also embodies a space of connection; its vibrant and colourful design invites customers to relax, unwind, and enjoy the welcoming atmosphere.
The playful shapes of the logo also offer lots of design possibilities within the space, uniform or online.
