Hunny Like is a heartfelt venture born from a mom-and-son duo’s passion for creating vegan-friendly, bee-friendly honey right from their home. This project was deeply rooted in their family bond and a shared commitment to sustainability.
When the client approached me, they were at the early stages of their creative journey and needed guidance in shaping their vision. It was essential to emphasize the wholesomeness of both the product and its handcrafted nature. We wanted the brand to highlight not only its benefits for the bees and the environment but also the care and love that go into every jar, making it as good for you as it is for the planet.t
Using a freehand style, I created three symbols—nature, bee, and nurture—reflecting the brand’s care for the environment and the thoughtful craftsmanship behind the product. These elements can be used individually across online platforms and other marketing materials, allowing for flexibility while maintaining a cohesive brand identity.